Illustration / Art Direction

CLIENT : Norby - New York

V/S Studio - New York

NORBY is an audience relationship management tool built for creators and emerging brands. This next-generation marketing platform bundles together all the tools community builders need, like SMS campaigns, newsletters, event management, link in bio, signup forms, landing pages, link and referral tracking, and more.

I worked in collaboration with Saloni Soni of V/S Studio -New York, to develop fun illustrations for merchandise for the NORBY PR box and online SHOP which included a sticker pack, bandana, sweatshirt, waist pouch, postcards and a hat.

The illustrations created for the sticker pack were also used across collaterals, becoming an extension of the Norby brand.

The next phase of this project is focussed on building on this visual language, developing custom emojis and illustrations for application across their social media assets, videos, graphic overlays and marketing features in the NORBY app.