Concept / Illustration / Art Direction / Character Design

Client: Homegrown India

This two-part poster series was commissioned for Homegrown’s Back to School Event.

I created six characters, all with the same face, but each with their own personal style. Each representing one of the many personalities you would find in a classroom.

I purposely gave them all the same face to allude to the fact that even though children have their own unique personalities they/we were all expected to conform and comply without question and were all eventually offspring of the cookie-cutter breed.

Event 1: HG Academy

HG Academy was the first event. It was to be a panel discussion covering all the topics that were considered TABOO when we were in school.

For this poster, I thought it would be fun to show the characters in formation as a marching band, ushering in a new progressive age of unfiltered conversation.

I turned this into an animated poster for their social media handles.

Event 2: Back to School Dance Party

Characters dancing on their desks, each with props that bring out their individual personalities.