Illustration / Art Direction
CLIENT : Norby - New York
V/S Studio - New York
NORBY is an audience relationship management tool built for creators and emerging brands. This next-generation marketing platform bundles together all the tools community builders need, like SMS campaigns, newsletters, event management, link in bio, signup forms, landing pages, link and referral tracking, and more.
I worked in collaboration with Saloni Soni of V/S Studio -New York, to develop fun illustrations for merchandise for the NORBY PR box and online SHOP which included a sticker pack, bandana, sweatshirt, waist pouch, postcards and a hat.
The illustrations created for the sticker pack were also used across collaterals, becoming an extension of the Norby brand.
The next phase of this project is focussed on building on this visual language, developing custom emojis and illustrations for application across their social media assets, videos, graphic overlays and marketing features in the NORBY app.
ILLUSTRATION
CLIENT : Asian Civilisations Museum (ACM) - Singapore
AGENCY : TSLA - Singapore
The ACM Comic Series is an initiative by the Asian Civilisations Museum to explore religious and other historical texts through illustrated and partly animated Instagram Stories and Highlights.
I was commissioned to illustrate a verse from the Ramayana, following the story of Rama as he prepares to battle Ravana and reclaim Sita.
I had the opportunity to work with the amazing animation team at TSLA-Singapore who brought these illustrations to life.
Head over to the ACM Instagram page to view this partly animated comic series in their Highlights.
Personal Project
Character Design / Illustration / Animation / Songwriting
I’ve wanted to create my own characters, write songs and tell stories through them for the longest time but none of the characters I conceived in the past ever got me as excited as Miss Prickle. She’s a feisty little cactus navigating life in the wilderness.
Here’s a snippet of her debut single “When life gives you a puddle go and make some waves”
Follow her on Instagram!
:)
MORE COMING SOON!
Illustration / Animation
Client: Singapore Tourism Board X The Humming Bird - Singapore & “Not Safe For TV’’ (NSFTV).
This film is part of a collaborative series by the Singapore Tourism Board, The Humming Bird - Singapore & NSFTV (Not Safe For TV) - An online magazine for experimental video content.
The series focuses on a select group of Singaporeans the night before their big event / the night before their lives changed forever.
This particular film is about Xian, a Singaporean professional fighting games champion. It gives us an insight into his journey and life before he became a Pro Gamer.
I was part of a team of four animators working on this film. Each of us were given a 30 second slot ; the final film is a mash-up of four illustration and animation styles.
In-Game Footage : Courtesy of Triple Perfect Inc. All Rights Reserved.
Illustration / Design
Client : Counseling In Schools - New York
V/S Studio - New York
Partners In Healing is Counseling In Schools’ collaborative, inquiry-based training framework for supporting the social and emotional well-being of NYC students, teachers and caregivers.
The brief was to develop illustrations and graphics for their resource site in a style that was inclusive and would resonate across the board with teachers, caregivers, parents and students alike.
This site presents a resource center born from years of experience supporting school personnel and families with the language and tools to be trauma-informed and healing-centered in their relationships with their children.
Personal Project
I moved to Singapore in 2018 & was immediately taken by this amazing city.
This personal project was born out of a desire to document all the new sights, sounds, tastes & experiences peculiar to Singaporean culture.
I thought it could be to interesting to build a fun animated series of engaging GIFS that illuminate facets of Singapore’s story that inspired me most.
Inspirations listed in alphabetical order:
A - Architecture
B - Bak Kut Teh
C - Chewing Gum (ban)
D - Durian
E - Extremely Clean
F - Formula1
F - Fish head Curry
G - Gong Xi Fa Cai (Chinese New year)
H - Hawker Centre
I - Ikan Bilis (Anchovy)
J - Jewel Changi
K - Kaya Toast
Stay tuned for the rest!
Animated Digital Magazine Cover
Concept / Illustration / Animation
Client : Grazia India
As we stay home, distance ourselves from one another and do the best we can with the information we have while grappling with the Covid 19 pandemic, our efforts paint a picture of a COLLECTIVE HOPE.
In times like these when there’s so many unanswered questions I turn to the Bible to dig deeper and my inspiration for this piece comes from Zechariah 9:12 – “Return to your fortress of peace, you Prisoners of Hope.”
When we CONSISTENTLY choose HOPE in the face of despair and choose to be rooted in and bolstered by that HOPE, we become PRISONERS OF HOPE.
Today I am a “PRISONER OF HOPE” both literally and figuratively as there is no better vantage point from which to uplift & strengthen one another and fight this battle.
Illustration / Design
Client: Speaking Tiger Books
Book Cover Design
Illustration / Design
Client: Speaking Tiger Books
Book Cover Design
Concept / Illustration / Art Direction / Character Design
Client: Homegrown India
This two-part poster series was commissioned for Homegrown’s Back to School Event.
I created six characters, all with the same face, but each with their own personal style. Each representing one of the many personalities you would find in a classroom.
I purposely gave them all the same face to allude to the fact that even though children have their own unique personalities they/we were all expected to conform and comply without question and were all eventually offspring of the cookie-cutter breed.
Event 1: HG Academy
HG Academy was the first event. It was to be a panel discussion covering all the topics that were considered TABOO when we were in school.
For this poster, I thought it would be fun to show the characters in formation as a marching band, ushering in a new progressive age of unfiltered conversation.
I turned this into an animated poster for their social media handles.
Event 2: Back to School Dance Party
Characters dancing on their desks, each with props that bring out their individual personalities.
Art-direction / Illustration / Print Design for Fashion
Client: Rheson, Shopper’s Stop. Fashion Label by Sonam & Rhea Kapoor
The theme for this Indo Western collection was Indian Kings & Queens. The idea was to depict the characters in a traditional illustrative style while showing each of them engaged in modern day activities, using gadgets and objects of our present time.
The Queen: Instead of being back at her palace, she is sitting at a diner with a cheese burger, fries and coke; scrolling through Instagram and liking posts. Her puppy on a leash as an added accessory following the likes of Paris Hilton.
The King: Instead of fulfilling his duties as Ruler of the Kingdom and ordering everyone around, he is in the kitchen, making pizza.
Princess I: Working out at the gym, instead of sitting around being tended to by ladies in waiting.
Prince: Riding a bike across town with his guitar, as opposed to riding out on horseback.
Princess II: Playing computer games in her study, instead of being in her vanity room.
I used the 5 characters and scenes to make both allover prints as well as placement prints for the garments in this collection.
Art-direction / Illustration / Print Design for Fashion
Client: Rheson, Shopper’s Stop. Fashion Label by Sonam & Rhea Kapoor
Print explorations for the Galactica collection by Rheson.
Concept / Art Direction / Graphic Design / Illustration
Client: Taxi Fabric, Mumbai + See Now Organisation
Taxi Fabric is a platform that gives artists and designers a new canvas to express themselves in a way that not only transforms Mumbai’s taxis into moving art, but also enhances the travel experience for taxi drivers and thousands of locals.
Taxi Fabric was approached by Purpose - See Now, an organization that works to spread awareness around avoidable blindness and make access to quality eyecare a universal reality.
The aim was do a collaborative Taxi to help spread the message that 4 out of 5 individuals who are blind can be cured entirely by corrective surgery.
When the Taxi Fabric Team reached out and explained the brief, I was just as shocked as everyone else, with the knowledge that people could be cured and weren’t aware of it.
I thought it would be great if I could come up with an approach that included the visually impaired so that we could learn from the process and have a better understanding of their experience while attempting to create awareness through this collaboration.
I conducted a workshop with about 10-12 visually impaired children. We gave them drawing stationery, art supplies and a word each. Each of them had to paint that word on paper. Considering their visual impairment, most of their representations of those words were essentially abstract looking paint splotches.
The next step in this process was to take over from the children. I took those abstract painted splotches and drew over the kids’ representations of the words, to create more recognisable and realistic forms of those words.
In doing this exercise my aim was to show the impairment before surgery through their painted splotches, and the drawings that I did over their splotches were symbolic of the improvement in vision that corrective surgery can bring about.
To visually represent the message that every 4 out of 5 visually impaired children could have their sight restored, I placed one paint splotch alongside 4 more of the same splotches with 4 variations of line drawings of each corresponding word.
This collaborative effort sparked a great deal of conversation around avoidable blindness and got a huge response online, with almost 3 million views on the video itself.
This project was a life changing experience and I’m grateful for having been given the opportunity to be part of this process.
Art-direction / Illustration / Print Design for Fashion.
Client: Rheson, Shopper’s Stop. Fashion Label by Sonam & Rhea Kapoor
Rheson is a clothing brand by style icons Sonam & Rhea Kapoor in partnership with Shoppers Stop.
I worked closely with the Rheson and Shoppers Stop teams to conceptualise, develop and sample print graphics for their various collections.
This is just a sneak peak. There’s more to come!
Graphic Design / Packaging Design / Illustration
Client: Amara Raja Group
Agency : Ogilvy & Mather, Mumbai.
Galla Foods is part of the Amara Raja Group; makers of the internationally acclaimed AMARON Batteries.
We were approached to redesign their Galla Fruit Drink Packaging and make the range visually dynamic to include and differentiate between new variants.
Illustration / Print Design for Fashion
Client: Nineteen51
Nineteen51 is an Indian T-Shirt label passionate about making products that fit well, are aesthetically designed and dynamic.
I was approached to collaborate on limited edition prints for the brand.
Personal Project / Experiments in Animation
Lettering / Illustration / Graphic Design / Print Design for Fashion
Client: VegNonVeg
VegNonVeg is a sneaker boutique in India by sneakerhead Anand Ahuja.
I’ve collaborated with the team on limited edition festive prints for tees, in-store graphics and lettering projects.
Concept / Art Direction / Illustration / Poster Design
Client: B.L.O.T
The B.L.O.T (Basic Love Of Things) duo, Avinash Kumar and Gaurav Malekar are among some of India’s most influential artists in the music industry.
This poster was commissioned to celebrate their 10th Anniversary.
Art Direction / Illustration / Packaging Design
Client: Yaap + Kati Patang
Concept/ Art Direction / Hand painted Illustration
Client: Shahid Kapoor
This project was commissioned as a birthday present for Bollywood Actor Shahid Kapoor. The hand painted illustrations that cover this 4.5 ft Didgeridoo represent some of Shahid’s favourite memories, people and things.
Starting at the top, the story unfolds in a spiral along the length to the bottom.
Concept / Illustrative Lettering
This started out as a fun personal project and was later turned into tees for a dear friend who started a Prayer Network called “Be A Light”
Illustration
Camlin, India.
This series was created as part of the Camlin Art Week Challenge.
Concept / Poster Design / Illustration
Client: Homegrown, India.
HOMEGROWN is a two-pronged youth media company–one part online publication, one part creative agency. As a publication they aim to give audiences an insight into India’s incredibly dynamic youth culture and what makes it tick.
Regularly updated with news and daily features, they cover a wide array of topics ranging from all the broader facets like fashion, art, music and more all the way down the rabbit hole to the grittier sub-cultures that are taking the country by storm.
HOMEGROWN commissioned this poster in celebration of their 3rd Anniversary.
Graphic Design / Print Design for Fashion / Illustration
Bhane is an Indian clothing Label by Anand Ahuja.
I’ve worked with their team on a diverse range of projects from branding to limited edition festive tees.
More updates soon!
Illustration
Personal Project
This is a personal illustrative project about my memories of growing up in Goa, India. I see this series coming together in the form of a book.
Concept / Illustration / Shoe Customisation
NIKE x Homegrown - Air Max Day
It was a privilege to be part of the lineup of talented artists invited to showcase their work at the Nike Air Max Day celebration hosted by HOMEGROWN, in collaboration with NIKE SPORTSWEAR.
I’ve likened the journey of the Nike Air Max shoe to that of the winged creature - part woman, part phoenix, who rises out of the ashes of her predecessor, only to realise she is a new, improved version of her former self.
So also the journey of the Nike Air Max shoe is and has been one of constant innovation, transformation and growth. Their truths entwine as both boast of an inherent power that propels them to greater heights.
Concept / Poster Design / Illustration
The Big Brewsky - Impresario, India.
Poster series designed to promote Woodstock Sessions, a Retro themed SUNDAY BRUNCH with live music at the Big Brewsky, Bangalore.
Personal Project
A series of mixed media Christmas Cards
Concept / Poster Design / Hand-painted Illustration / Lettering
Client: The Big Brewsky - Impresario, India.
Event Poster to promote “Clown With a Frown” at The Big Brewsky, Bangalore.
Graphic Design / Logo Development
Shayan Bébé - Roxane & Lilya Sabatier
Shayan Bébé is a newly launched Indo-French clothing label for babies.
Concept / Poster Design / Illustration
Client : Homegrown, India
Event poster for Halloween.
Graphic Design / Illustration
Studio Anugraha X JSW
The concept, design and execution for this calendar find inspiration from JSW foundation's social and cultural initiatives.
The right side of the calendar is perforated as each of the panels that correspond to the months are Give-away postcards, with thoughts and quotes responding to the theme of GRATITUDE.
Illustration
Studio Anugraha X Dr. Shraddha Shah
Illustration / Lettering
The Bad Cafe, Mumbai.
Hand-painted illustration & lettering on wooden cutlery holders.
Graphic Design / Illustration
Personal Project
This project began with a painting I made for a friend. I'm not a poker player and never will be, but the designer in me fell so in love with the heart, diamond, club and spade forms that I was compelled to extend this project into type design with the intent of ultimately creating a deck of 52 playing cards.
Graphic Design / Illustration
Studio Anugraha x JSW
These illustration are part of a larger series for a Detox Smoothie Recipe Book.
More updates soon!
Concept / Graphic design / Illustration / Illustrative Lettering
Author - Omkar Sane
Illustration
Personal Project
BRANDING / GRAPHIC DESIGN / ILLUSTRATION / PACKAGING
Cadbury India
Ogilvy & Mather, Mumbai
Hand-painted Illustration
Aashim Tyagi
A friend of mine wrote a tiny story and asked if I'd illustrate it. I was tired of painting on paper and found a wooden tea box and decided I would paint that instead; using each plance of the box to illustrate the different elements in the story and it so happened that the story was also about TEA and deeper things…
The Story :
He stared at the pot. A failing marriage.
Maybe coffee could help, like before.
So he brewed with hope.
“Tea…” She said, from the shower.
Graphic Design / Packaging Design / Space & Retail Design
Amaron Batteries
Ogilvy & Mather, Mumbai.
Graphic Design / Illustration
Advertising Agency:Ogilvy & Mather, Mumbai, India
Executive Chairman:Piyush Pandey
National Creative Director:Piyush Pandey
Senior Creative Director:Pramod Rangari
Art Director:Raji Masurkar
Designer:Raji Masurkar
Copywriter:Pramod Rangari
Illustrator:Jezreel Nathan
Photographer:Prasad Naik
Sapna Bhavnani - Mad-o-wot Hair salon
Illustrative Lettering
Client: Garnier Fructis India
Publicis Capital - A Division of Publicis Communiations Pvt. Ltd.
Creative Director: Payal Vaidya
Copywriter: Tejas Ravindranath
Art director: Reema Noronha
Illustrator / Typographer: Jezreel Nathan
3D Director: Balraj
